Case Study
Bike Newport
Building a digital home for Newport’s most ambitious community bike organization — and rebuilding it twice more as they grew.
[ Photo: cyclists in Newport — coastal streets or paths, community feel, Aquidneck Island setting ]
The organization
Bike Newport is Aquidneck Island’s leading bike advocacy organization — running rentals, bilingual eBike education, earn-a-bike programs, youth education, community rides, and active infrastructure advocacy across Newport and surrounding communities. Today it’s a full-service operation with a staff, a physical space, and a real digital presence. That wasn’t always the case.
In 2018, Bike Newport was running on a volunteer-built WordPress site — a cluttered sidebar layout with too many blog posts, busy navigation, no clear calls to action, and no coherent structure. The kind of site that reflects where an organization started, not where it’s going.
Most of my clients call me when something breaks. The site is a mess, the home page is gone, and nobody knows how it happened. I get them back on their feet with what they have, and we build the right thing while the org keeps running.
Three sites. Seven years. Ongoing.
The first rebuild gave Bike Newport a proper site with clear navigation, program pages, and a real identity. The second went deeper — adding rentals, e-commerce, a booking system, and bilingual eBike education pages for their Spanish-speaking audience. The third, currently underway, is a full reimagining: built from the ground up on a modern block theme, scalable, and designed to grow with an organization that keeps finding new ways to serve its community.
01
Architecture
A site structure built around programs and audiences, not blog posts. Clear paths for riders, donors, volunteers, and the community.
02
Growth
As Bike Newport added rentals, eBike education, bilingual outreach, and a physical annex, the site grew with them — not around them.
03
Operations
Beyond the site: Google Workspace, Mailchimp list management, Asana rollout, security response. Ongoing digital infrastructure support at ~5 hours a week.
[ Screenshot: bikenewportri.org — homepage or program page showing breadth of services ]
Does this sound like your organization?
Your org has outgrown its website too.
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