Case Study
South Coast Bikeway Alliance
Building the case for 50 miles of connected bikeway across South Coast Massachusetts.
[ Photo: cyclists on the South Coast Bikeway — open path, natural light, sense of place and distance ]
The organization
The South Coast Bikeway Alliance is a volunteer-run non-profit working to build a 50-mile continuous network of bike paths connecting Rhode Island to Cape Cod. The Alliance spans ten cities and towns, each at a different stage of planning, advocacy, and construction.
The communication challenge is real: coordinating between municipalities, translating technical infrastructure content for donors and the public, and keeping a regional story coherent — all with a small volunteer board and no dedicated communications staff.
A regional infrastructure project spanning ten towns needs to speak clearly to each of them — and still make sense as a whole.
What we built
01
Site architecture
A structure built around the ten-town geography — each community gets its own page showing local route status, contacts, and how to get involved. Regional project pages, a newsroom, and a resources section serve different audiences without overwhelming any of them.
02
Content strategy
Translating technical infrastructure content — engineering phases, grant timelines, route alignments — into language that works for cyclists, donors, and town officials simultaneously.
03
Ongoing support
As new projects develop and funding is secured, continuing to help the Alliance turn milestones into content that keeps supporters informed and brings new audiences in.
[ Screenshot: southcoastbikeway.com — homepage or Northern Scenic Greenway project page ]
Does this sound like your organization?
Important work. Hard to explain.
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